The opportunity
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
What you'll do
Collaborate with Account Managers to set up, QA, and launch advertising: campaigns on the Microsoft Advertising platform
Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement
Partner with the Account Management Team to implement campaign changes to: increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI
Analyze campaign data to identify opportunities for optimization and make data-driven recommendations
Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance
Ensure all ad creatives are displayed correctly and consistently across various devices and platforms
What they're looking for
- Troubleshoot and resolve any technical issues related to ad delivery and performance
- Generate regular reports on campaign performance and provide insights to advertisers and internal teams
- Utilize data to develop performance insights and recommendations for campaign improvements
- Collaborate closely with Lyft Ad’s sales and account management teams to: understand advertiser objectives and deliver on campaign goals
