The opportunity
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
What you'll do
Build the entire digital marketing strategy and operational excellence in the Japan market.
Plan, set up and optimize digital marketing campaigns to achieve the: marketing generated pipeline generation goal through digital channels.
Drive GEO/SEO efforts to increase organic traffic to Adyen Japan website: through search query research and the webpage optimization.
Optimize the landing page for digital campaigns including the contact forms: to maximize the conversion rate to marketing leads through the A/B testing.
Handle local paid media advertising such as SERP and display through either: direct deals and / or agencies. Manage digital agency relationship including campaign briefing, day to day communication, challenge media plans, campaign optimisation, budget allocation, evaluations.
Manage email campaigns using the marketing automation tool to nurture prospectus leads
What they're looking for
- Leverage analytics tools to determine effectiveness of campaigns across all: channels and manage tags to track website traffic data.
- Work closely with the commercial teams like global marketing, APAC digital: marketing, Japan marketing and Japan commercial teams to optimize your digital campaigns.
- + years of experience in a digital marketing role in the B2B tech industry: focused on driving the acquisition of net new customers. Fintech experience is a plus.
- Japanese SEO experience. GEO experience is a huge plus.
