The opportunity
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
What you'll do
Set a strategic vision for global campaign structure, operations, and: execution for our top 5 campaign motions. We are looking for someone who is very strategic in terms of knowing the audience, how to create content that resonates, tactics to reach that audience, and ideas that are visionary and tactical.
Be accountable to company leadership on the effectiveness of all global campaigns and programs
Strong project management skills and ability to use data to guide: decision-making and resource allocation. Design and execute strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments
Partner with product marketing, content strategists, brand strategists,: creative designers and other regional campaign teams to create campaign themes and messaging that translate into impactful marketing campaigns. Act as the central point of contact to direct all campaign work across teams to ensure timely results
Build strong relationships with key cross functional stakeholders across: multiple organizations to ensure campaign enablement and engagement
A global systems approach. Develop scalable, repeatable campaign playbooks: that can be scaled quickly with a large variety of content that works in all regions
What they're looking for
- Track program results , measure program success and report metrics to: customer success, sales and marketing stakeholders and executives. Then analyze campaign performance, surface insights and provide recommendations for optimizing results
- AI-Driven Enablement: We want you to infuse AI frameworks into all aspects of the campaign model. Ideally you would disrupt the norms and evolve the team and programs to be progressive. And equip teams across the organization with the tools, guidelines, and frameworks to create high-quality content at scale, including standards, reusable templates, and AI-assisted workflows that improve consistency, speed, and quality.
- Budget Management: Manage and allocate budget for campaign production resources across all campaign and persona needs, including original content, video production, localization, and agencies to ensure efficient and high-quality execution and return on investment
- Global team leadership: Manage a team with a global remit that spans all regions from the US to Europe to Asia, while working with company and brand leadership to execute all top-of-funnel campaigns.