The opportunity
EMEA Demand Generation is a team of marketers and channel specialists that drive strategies to engage prospects and customers and generate demand for our prioritised solutions. We partner closely with global and regional Campaigns, Product Marketing, Field Marketing, Sales…
What you'll do
Develop a multi-channel, regional demand generation strategy and plan to: acquire SaaS Platforms and Marketplaces across EMEA in collaboration with global marketers and regional experts.
Work with global and regional performance media experts to acquire and: re-engage customers through a broad mix of paid media tactics.
Land global campaigns in region in conjunction with audience PMMs and global: campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc.
Develop account-based marketing strategies for named account lists.
Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales: Development, and Sales Operations to jointly grow pipeline.
Own key business and revenue metrics for Platforms and Marketplaces across: the full funnel while investigating business health issues such as conversion and lead quality.
What they're looking for
- + years years of relevant experience running marketing campaigns for enterprise sized companies.
- Deep understanding of paid media tactics, digital marketing strategies,: marketing automation, email marketing tactics, account based marketing, and lead management.
- Experience working closely with Sales teams, including joint planning and: execution, driving disciplined lead follow-up, and earning trust as a strategic business partner.
- Proven track record of defining and executing end-to-end, multi-channel: programmes with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPIs.
- Strong written and verbal communication skills; able to convey complex topics with simplicity.
- Superb organization and project management skills and the capacity to manage: multiple complex projects at once.
- Excellent analytical skills and the ability to craft actionable insights from complex data.
- Strong ability to work cross functionally in a highly matrixed organization.
