EMEA Sr. Marketing Campaigns Manager - Executive AudiencesPosted today

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The opportunity

Reporting to the Senior Manager, EMEA Programmes & Campaigns, the Senior Marketing Campaigns Manager, Executive Audiences, will lead the strategy and execution of integrated marketing programmes designed to engage senior executive audiences, accelerate pipeline growth, market…

What you'll do

  • Build and execute the EMEA executive audience strategy, aligned to EMEA: pipeline and revenue goals, adapting global campaigns and programmes to EMEA priorities and driving awareness, engagement, and conversion across target accounts.

  • Design end-to-end Executive journeys across the customer lifecycle,: collaborating with global marketing, customer marketing, paid digital, partners and other cross-functional teams, to connect the right content, experiences and touchpoints to build relationships, accelerate opportunities and support expansion, across technology and business executives, including CIOs, CTOs, CDOs, CISOs, CMOs and CFOs.

  • Coordinate and scale high-impact executive programmes, including Executive: Forums, CIO Forums, executive roundtables, briefings, thought leadership content, and other high-touch experiences, leveraging customers and partners to strengthen credibility and engagement

  • Partner closely with EMEA Sales and regional marketing teams to identify: priority accounts and executives, and align executive engagement with account strategies and active sales cycles.

  • Measure, monitor and optimise performance and business impact, using: campaign, executive engagement and sales funnel data to identify opportunities, address coverage gaps and continuously improve programmes.

  • Build scalable frameworks and best practices that enable regional teams to: activate executive marketing across markets, ensuring consistency and quality.

What they're looking for

  • Strong B2B marketing experience working in the tech sector, in a: fast-growing, fast-paced environment and a track record of developing programmes for senior executive audiences.
  • Learner mindset: The ability to learn new technologies, products and systems quickly.
  • No detail is too small mentality: Strong project management skills to effectively deliver complex programmes working across multiple teams.
  • Data-first approach: Ability to decipher data and build presentations around regular reporting that illustrate programme performance and insights across all demand channels.