The opportunity
The B2B Content team helps business audiences understand what AI makes possible and how to put it to work. We develop narrative, editorial, demo, and adoption programs that connect OpenAI’s products to concrete business value.
What you'll do
Partner with Product Marketing, Demand Generation, the Senior Narrative: Writer, the Adoption Content Marketer, and Demo Studio to identify strong source material and define the content plan for priority programs.
Create and adapt content across webinars, flagship guides and ebooks,: thought-leadership blogs, solution and buyer guides, customer proof, and decision-enablement materials.
Turn core assets into reusable modules for specific industries, lines of: business, use cases, and executive, practitioner, and technical audiences.
Develop awareness-, consideration-, and decision-stage versions of priority: content while preserving the central narrative.
Find the strongest narrative, proof point, or value proposition within: complex source material and translate it into clear, useful content.
Collaborate with Demand Generation and channel partners to ensure content is: designed for real audience and distribution needs.
What they're looking for
- Use audience and performance signals to improve how future content is structured, packaged, and reused.
- Establish repeatable frameworks, templates, and practices that increase the: return on major content investments.
- Maintain strong editorial quality across a high volume of interconnected assets.
- Have 7+ years of experience in B2B content marketing, editorial, integrated: campaigns, or a related discipline.
