Field Marketer - North AmericaPosted today

The opportunity

Field marketing is at the heart of how we build demand, foster community, deepen customer relationships, and accelerate growth. We are looking for a highly motivated, self-starter Field Marketing Manager to build the engine that fills the funnel for our North America GTM team,…

What you'll do

  • Build the engine that fills the funnel for your industries, a repeatable: program mix that creates net new pipeline quarter over quarter

  • Develop and execute the North America field plan for two to three industries,: from territory and account strategy through budget, execution, and attribution

  • Partner with Enterprise and Strategic account executives on named account: lists. Agree the targets, fill the room, drive the follow-up.

  • Design the program mix: executive dinners, industry conferences, roadshows, roundtables, customer advisory sessions, and 1:few account-based plays

  • Create the vertical narrative with Product Marketing. Invite copy, talk: tracks, and follow-up sequences that speak to a healthcare, banking, telco, or retail buyer, not a generic one.

  • Manage event budgets and timelines, and report pipeline created and cost per opportunity, program by program

What they're looking for

  • + years in B2B field, industry, or regional marketing, with a demonstrated: track record of building programs that directly influenced pipeline and closed revenue
  • Deep experience marketing into at least two of: healthcare, financial services, telco, retail and e-commerce
  • Track record reaching enterprise buying committees on six and seven figure deals
  • Fluency in Salesforce and marketing attribution. You can defend your numbers in a pipeline review.
  • A peer relationship with GTM. You have pushed back on an account executive and been right.
  • Comfortable running an executive dinner, speaking at events, and partnering: with C-level stakeholders inside and outside the company
  • Sharp judgment on what to cut. Budget and calendar discipline under tight deadlines.
  • Willing to travel roughly a third of the time across North America