Field Marketer - North AmericaPosted today
The opportunity
Field marketing is at the heart of how we build demand, foster community, deepen customer relationships, and accelerate growth. We are looking for a highly motivated, self-starter Field Marketing Manager to build the engine that fills the funnel for our North America GTM team,…
What you'll do
Build the engine that fills the funnel for your industries, a repeatable: program mix that creates net new pipeline quarter over quarter
Develop and execute the North America field plan for two to three industries,: from territory and account strategy through budget, execution, and attribution
Partner with Enterprise and Strategic account executives on named account: lists. Agree the targets, fill the room, drive the follow-up.
Design the program mix: executive dinners, industry conferences, roadshows, roundtables, customer advisory sessions, and 1:few account-based plays
Create the vertical narrative with Product Marketing. Invite copy, talk: tracks, and follow-up sequences that speak to a healthcare, banking, telco, or retail buyer, not a generic one.
Manage event budgets and timelines, and report pipeline created and cost per opportunity, program by program
What they're looking for
- + years in B2B field, industry, or regional marketing, with a demonstrated: track record of building programs that directly influenced pipeline and closed revenue
- Deep experience marketing into at least two of: healthcare, financial services, telco, retail and e-commerce
- Track record reaching enterprise buying committees on six and seven figure deals
- Fluency in Salesforce and marketing attribution. You can defend your numbers in a pipeline review.
- A peer relationship with GTM. You have pushed back on an account executive and been right.
- Comfortable running an executive dinner, speaking at events, and partnering: with C-level stakeholders inside and outside the company
- Sharp judgment on what to cut. Budget and calendar discipline under tight deadlines.
- Willing to travel roughly a third of the time across North America