The opportunity
The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base.
What you'll do
Define and execute the EMEA marketing strategy for SMB and Mid-Market: segments with an emphasis on Ideal Customer Profiles
Own key business and revenue metrics throughout the sales funnel, with a: strong emphasis on accelerating pipeline through upsell and cross-sell opportunities
Collaborate with Partner Marketing to create successful co-selling: initiatives that extend our reach within the partner and developer ecosystems
Develop and execute comprehensive full-funnel marketing plans, partnering: with digital marketing and demand generation teams to secure high-value deals
Partner closely with Sales leadership to align account plans, ensure: disciplined lead follow-up, and establish trust as a strategic partner
Collaborate with EMEA demand generation and product marketing to identify,: scope, and produce or localize compelling content and marketing assets
What they're looking for
- + years of relevant B2B marketing experience in the EMEA technology market,: including specific experience with demand generation and field marketing
- Proven track record of defining and executing B2B marketing strategies that: successfully drive metrics, key performance indicators, and pipeline generation
- Strong written and verbal communication skills, with the ability to convey: complex topics with simplicity to diverse audiences
- Strategic mindset with strong problem-solving capabilities and a data-driven: approach to decision-making, along with a deep understanding of full-funnel journeys and marketing technology like Salesforce
- Experience scaling programs through agency resources and collaborating across key go-to-market stakeholders
- A startup mentality with a bias to action and the ability to flex in a: fast-paced industry and work environment
- Experience in the payments, financial technology, or adjacent industries, or: marketing FinTech solutions or to FinTech companies
- Understanding of the payments, financial technology, and ecommerce industries and partner ecosystems
