The opportunity
Centralized home-office equipment ordering
What you'll do
Own top-of-funnel marketing systems: the roadmap, the architecture decisions inside them, and their operational health
Run HubSpot as a system, not just a tool: workflows, lists, forms, properties, lifecycle stages, and the permissions and naming conventions that keep it from sprawling
Run campaign operations end-to-end: program and campaign structure, campaign membership and status, event and webinar lead capture, and launch QA, so Marketing can ship quickly without creating data debt
Own workflow management in HubSpot: build, document, and audit nurture, enrollment, and suppression workflows, and retire the ones that no longer earn their place
Build and govern lists: ICP segmentation, inclusion and suppression logic, enrichment, and email validation between a Growth request and a send. Every list should be reproducible and explainable.
Own privacy and opt-out management: subscription types, consent capture, unsubscribe and opt-out handling across HubSpot, Salesforce, and sales engagement tools, and compliance with CAN-SPAM, GDPR, and CCPA in a regulated fintech environment
What they're looking for
- Design and maintain UTM tracking and attribution architecture: UTM taxonomy and governance, hidden-field capture on forms, lead source and original source logic, and how campaign touches flow into Salesforce, so the attribution reporting is something the business trusts
- Build the Salesforce automation behind marketing handoffs: record-triggered flows, validation rules, fields, and permission sets
- Use AI to automate the work where it holds up: enrichment, list QA, data quality checks, and request triage
- Prioritize incoming requests by ROI. Decide what gets built, deferred, or: declined, and show the numbers behind each call.
