The opportunity
We're hiring a Head of Global Campaigns to own Asana's global pipeline engine. Lead the strategy, build, and optimize our full-funnel demand programs across enterprise and commercial segments, translating Asana's new agentic positioning into campaigns that generate real pipeline and accelerate revenue.
What you'll do
Define and own Asana's global demand generation strategy for corporate and: enterprise segments, setting and tracking marketing-sourced pipeline targets, MQLs, SQOs, conversion rates, and campaign ROI.
Architect integrated multi-channel programs that move buyers from problem: identification to purchase, with a particular focus on enterprise buying committees such as CIOs, COOs, Heads of IT, and Ops leaders.
Build and operate always-on demand programs alongside campaign-specific: bursts for product launches, vertical pushes, and key buying seasons.
Partner with content and PMM to ensure campaigns are anchored in: differentiated messaging across Asana's core GTM pillars (Operations, Marketing, IT/AI, and Agencies).
Lead the ABM strategy targeting Asana's highest-priority accounts, deploying: intent-driven ABM platforms and partnering with paid media to optimize account penetration and pipeline velocity.
Define attribution models and reporting frameworks that provide clear: visibility into marketing's contribution to new logo acquisition and pipeline.
What they're looking for
- Bring an AI-first approach to demand generation workflows, utilizing: automation for campaign launches, optimization, content personalization at scale, and reporting.
- Lead, develop, and scale a high-performing demand generation team,: establishing demand gen pods to drive cross-functional alignment and eliminate random acts of marketing.
- Demonstrates curiosity about AI tools and emerging technologies, with a: willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Extensive experience in B2B demand generation, with a proven track record in: enterprise SaaS owning marketing-sourced pipeline targets across AMER, EMEA, and APJ.
