The opportunity
As the Vice President of Asana Services Management, you’ll own Product Management, GTM strategy, and the incubation Sales Engineering / Forward Deployed team for Asana Service Management, Asana’s most promising 0→1 product. Asana Service Management unifies ticketing and…
What you'll do
Own Product Roadmap and Product Execution: Act as the strategic voice of the market; synthesize deep customer feedback, competitor gaps, and field insights to define, prioritize and execute on the product roadmap.
Drive Incubation GTM Strategy: Architect and execute the global commercial and go-to-market strategy for Asana for Service Management, taking it from early-stage concepts to repeatable, revenue-generating engines.
Engage with Customers & Assist in Closing Deals: Serve as a key executive sponsor and technical seller on strategic deals, regularly interfacing with enterprise customers to understand their complex workflows and build trust.
Foster Cross-Functional Alignment: Bridge the gap internally between Sales, Product, Engineering, and Customer Success to ensure seamless execution of the services growth strategy.
Establish Metrics and Guardrails: Define, monitor, and optimize key performance indicators (KPIs) for the SE/FDE teams, incubation sales velocity, and partner services attach rates.
Demonstrates curiosity about AI tools and emerging technologies, with a: willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
What they're looking for
- Proven Product Leadership: 12+ years of experience in a Senior Director or VP-level capacity leading technical GTM, Product Management and/or Solutions Engineering within a prominent B2B SaaS environment (ideally within the ITSM, ESM spaces).
- The "Startup" Mindset: A highly entrepreneurial, proactive builder who is comfortable operating with ambiguity and possesses a strong "player-coach" mentality—willing to roll up your sleeves to map out a technical architecture or pitch to a CIO.
- Deep Technical Credibility: Strong background managing highly technical field resources (SEs, FDEs, or Solutions Architects) and a deep understanding of enterprise integrations, APIs, and SaaS architecture.
- Market-Driven Product Vision: While formal Product Management (PM) experience is optional but preferred, you have a proven track record of translating complex customer and market needs into structured, actionable product requirements and priorities.
