The opportunity
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the…
What you'll do
Team Leadership Set the annual and quarterly growth plan and report: performance against trial-start and conversion targets
Build, scale, and lead a distributed team of growth marketers
Coach and develop the team, and set a high bar for craft, rigor, and experimentation velocity
Own paid search, paid social, display/retargeting, and emerging paid: channels, managing spend against CAC and payback targets
Manage external agencies against clear performance targets and hold them accountable for results
Continuously test creative, audiences, landing pages, and bidding strategies: to improve conversion and efficiency
What they're looking for
- Own email, nurture, and in-product messaging programs that improve activation and trial-to-paid conversion
- Build segmented, behavior-triggered journeys tied to product signals and lifecycle stage
- Partner with Product so lifecycle programs and in-product experiences work as one funnel
- Partner with Self-Service Product Managers on activation, onboarding, and conversion experiences
