The opportunity
Our APAC Marketing mission is to engage priority audiences through impactful and relevant marketing campaigns and events, to drive growth in adoption of Stripe's solution offerings across the region. Our South East Asia (SEA) Marketing mission is to partner closely with the…
What you'll do
Develop and own Stripe's South East Asia marketing strategy, aligning: programs to regional GTM priorities across key markets including Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Korea.
Drive measurable full-funnel impact—pipeline creation, deal acceleration,: customer acquisition, expansion, and long-term engagement—across the entire customer lifecycle journey for target segments and verticals in SEA.
Build deep, trusted partnerships with SEA Sales, SDR, and Solutions: Architecture teams; co-develop market-specific GTM plans with sales leadership and ensure disciplined pipeline follow-through.
Partner with APAC Demand Generation, Product Marketing, and Comms to develop: locally relevant messaging, content, and campaigns tailored to executive buyers, technical decision-makers, and line-of-business leaders across SEA markets.
Drive Stripe thought leadership and brand differentiation, positioning the: team as a strategic partner to internal and external stakeholders.
Design and execute field marketing programs—including account-based marketing: (ABM), executive roundtables, industry forums, third-party conferences, and curated field events—at both regional and market level.
What they're looking for
- + years of relevant B2B marketing experience, with a strong focus on field: marketing, demand generation, ABM, or integrated marketing, including 5+ years focused on South East Asia markets.
- Demonstrated ability to design and execute regional marketing strategies that: deliver against full-funnel metrics including pipeline creation, acceleration, and expansion.
- Proven experience marketing to enterprise, mid-market, or high-growth startup: customers across diverse SEA geographies, with understanding of the region's economic, cultural, and regulatory environments.
- Hands-on experience with content development, executive engagement programs,: vertical events, ecosystem partnerships, and multi-touch integrated campaigns.
- Strong cross-functional leadership and collaboration skills, with a track: record of working closely with Sales, SDRs, Solutions Architecture, and regional stakeholders through joint planning and execution.
- Experience operating as a regional marketing owner while leveraging: centralized demand generation, product marketing, and agency resources to scale programs efficiently.
- Proven ability to scale marketing impact through effective leverage of: agency, media, and contractor resources.
- Solid understanding of CRM systems, funnel reporting, and data-driven: marketing execution; familiarity with ABM frameworks and enterprise buying motions.
