The opportunity
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers.
What you'll do
Develop Comprehensive Marketing Strategies: Craft and execute marketing plans aligned with Symmetry’s objectives, ensuring consistent brand messaging and market positioning.
Drive Demand Generation and Lead Nurturing: Oversee multi-channel demand generation initiatives, attracting B2B enterprise clients and guiding them through effective lead nurturing programs.
Build and Mentor a High-Performing Team: Lead a skilled marketing team, fostering innovation and collaboration in demand generation, product & lifecycle marketing, digital strategies, and sales enablement.
Enhance Digital Presence and Visibility: Strengthen Symmetry’s digital presence through strategic online campaigns, SEO optimization, and compelling content, maximizing brand visibility and attracting qualified leads.
Enable Sales Teams for Success: Provide sales teams with impactful collateral, training, and tools to effectively communicate technical product value, ensuring achievement of bookings targets.
Implement Data-Driven Lifecycle Marketing: Develop customer lifecycle marketing programs, enhancing retention and loyalty, while identifying upsell and cross-sell opportunities to drive revenue growth.
What they're looking for
- Amplify the Symmetry brand: Own and enhance the positioning and messaging of Symmetry’s brand.
- Leverage Data for Informed Decisions: Utilize analytics and reporting tools to collect, analyze, and interpret marketing data, making data-driven decisions to optimize campaigns, enhance customer experiences, and maximize ROI.
- + years of experience in B2B marketing, preferably in the enterprise: technology sector with a focus on technical products, APIs, and SDKs. AI-Native builder.
- Passionate about empowerment: 5+ years of proven success in building and leading enterprise marketing teams across multiple disciplines, with a track record of leading, mentoring, and motivating a team to drive revenue growth.
