The opportunity
OpenAI’s LATAM Marketing team helps people understand how AI can benefit their lives and put that value into practice. We connect global product innovation with local consumer needs, culture and behavior across Brazil and Spanish-speaking Latin America, contributing to OpenAI’s…
What you'll do
Own the influencer strategy and program calendar for Brazil and Spanish: Speaking LATAM, using audience insight to define objectives, creator roles and a sustainable mix of always-on education and campaign activity.
Select, brief and manage creators and agencies based on audience fit,: credibility, content quality and cultural relevance; build relationships that support consistent, useful storytelling.
Translate product features and AI capabilities into clear creator briefs,: demonstrations and content, with accurate expectations about product behavior and limitations.
Turn product launches and cultural moments into creator-led campaigns,: coordinating content distribution and reuse with owned social, Growth and integrated marketing teams.
Support professional-use creator education, aligning with B2B marketing on: use cases, audience needs and learning objectives.
Lead creator operations, including scopes, budgets, timelines, content: review, usage rights and delivery tracking, in partnership with the relevant internal teams.
What they're looking for
- Own partnership marketing plans: connect partner audience insights with product use cases, shape co-marketing narratives and briefs, and coordinate creative assets, channel activation and launch readiness.
- Partner with Partnerships, Product Marketing, Growth, Brand, Creative,: Production, Comms and Legal to align objectives, messaging, approvals and delivery across creator and partnership programs.
- Define success and learning plans before launch, using relevant brand and: behavioral metrics and experimentation where feasible; use results to improve creator selection, content and resource allocation.
- Proven experience leading marketing programs from strategy through hands-on: execution, with knowledge of creator ecosystems in LATAM.
