The opportunity
OpenAI’s LATAM Marketing team helps people understand how AI can benefit their lives and put that value into practice. We connect global product innovation with local consumer needs, culture and behavior across Brazil and Spanish-speaking Latin America, contributing to OpenAI’s…
What you'll do
Own the LATAM B2B marketing plan, starting with Brazil: identify priority audiences, adoption barriers and opportunities, and align programs with International Expansion, GTM and global B2B objectives.
Translate product capabilities and global narratives into locally relevant: use cases, campaigns and professional education, with accurate expectations about product capabilities and limitations.
Build local customer stories and practical examples with customers, Sales and: Comms, ensuring the evidence supports the claims and the materials are useful to business audiences.
Design the partner, agency and vendor network needed to deliver the plan;: define scopes, budgets, responsibilities and quality expectations with clear ownership.
Bring LATAM customer insights and market needs into global B2B planning,: adapt shared assets and programs, and exchange effective approaches with other regions.
Lead integrated B2B programs with Field Marketing across customer events,: executive engagement, content, demand generation and sales enablement, connecting each activity to a clear audience need and outcome.
What they're looking for
- Partner with Sales/GTM on audience and account priorities, campaign follow-up: and measures of pipeline contribution; connect commercial objectives with customer education and adoption.
- Coordinate B2B partner and developer-facing programs with Partnerships,: partnership marketing and Developer Marketing, agreeing responsibilities and relevance to the B2B plan.
- Establish planning and reporting routines, manage delivery dependencies and: budget trade-offs, and use performance evidence to improve programs and recommend where to invest next.
- + years of marketing experience, including 5+ years in B2B marketing, ideally: in technology, platforms or high-growth environments.
