The opportunity
The Integrated Marketing team sits at the center of product, brand, creative, media, research, and GTM work. We partner closely with PMM, Product, Developer Relations, Design, Comms, and agency teams to shape launches and campaigns that are clear, distinctive, and grounded in real audience insight.
What you'll do
Support marketing strategies for developers, founders, startups, and: engineering teams building with OpenAI, based on how technical audiences discover tools, evaluate them, and decide what to use.
Partner with creative, media, and production agencies to develop briefs,: evaluate concepts, improve the work, and bring campaigns to market.
Establish agency relationships, campaign budgets, media planning, and paid media investments.
Manage integrated campaigns across product launches, developer events,: startup initiatives, community programs, and other opportunities to reach builders.
Help shape campaign positioning, creative concepts, storytelling, and channel: strategy. Bring your own judgment to the work and push for ideas that will actually resonate with developers.
Identify compelling developers, founders, and companies building with OpenAI: and find thoughtful ways to tell their stories.
What they're looking for
- Measure what’s working across awareness, engagement, consideration, product: adoption, and relevant business outcomes, then use those insights to improve future campaigns.
- Have ~ 10+ years of experience in developer marketing, integrated brand: marketing, creative or media agencies, product marketing, and/or a related technology marketing role. We care more about the scope, quality, and complexity of your work than an exact number of years.
- Love technology, follow what developers and founders are building, and: actively explore new AI products and tools. You are curious about APIs, models, developer tools, and technical products, and can ask informed questions without oversimplifying.
- Can earn credibility with engineers, product leaders, developer relations: teams, and technical marketers, while also translating technical ideas into campaigns that broader founder, startups, and business audiences can understand.
