The opportunity
The Integrated Marketing team sits at the center of product, brand, creative, media, research, and GTM work. We partner closely with PMM, Product, Developer Relations, Design, Comms, and agency teams to shape launches and campaigns that are clear, distinctive, and grounded in real audience insight.
What you'll do
Develop integrated marketing strategies for business product launches, new: capabilities, model releases, and research moments.
Partner with Product, Product Marketing, and Research to understand what’s: changing, identify the right audiences, and shape positioning and launch narratives.
Lead campaigns that bring launches to life across creative, communications,: customer marketing, developer marketing, growth, sales, and paid, owned, and earned channels.
Identify customer stories, product demonstrations, and creative concepts that: make technical capabilities tangible and relevant to business audiences.
Work with creative, media, and production agencies to develop briefs,: evaluate ideas, and deliver strong campaigns.
Connect launch strategies to the needs of customers, sales teams, and: partners, making sure the work supports both immediate announcements and longer-term adoption.
What they're looking for
- Manage campaign budgets, agency relationships, and media investments where appropriate.
- Have ~10+ years of experience in B2B product marketing, integrated marketing,: launches, and/or a related technology go-to-market role. We care more about the scope, quality, and complexity of your work than an exact number of years.
- Have launched enterprise software, AI products, cloud services, developer: tools, or other technically sophisticated offerings, especially in fast moving or ambiguous environments.
- Understand product positioning and can work closely with Product and PMM: leaders as a thoughtful, credible partner.
