GTM Strategy & Operations Lead, Reseller Programs (EMEA)Posted today

The opportunity

About the team OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity. In support of that mission, the ChatGPT Ads team is building advertising products that help businesses reach customers in useful, trusted, and responsible ways.

What you'll do

  • Design and build the ChatGPT Ads reseller program, including partner: segmentation, eligibility criteria, commercial model, operating model, onboarding, governance, and performance management.

  • Define the role of resellers and ecosystem partners across customer: acquisition, activation, spend growth, market expansion, support, and scaled coverage.

  • Develop partner coverage and engagement models across advertisers, agencies,: resellers, outsourced sellers, and other ecosystem participants.

  • Partner with Sales, Partnerships, Legal, Finance, Policy, Product, Marketing,: Customer Success, Support, and Ads Ops to launch reseller motions that are commercially effective and operationally sound.

  • Design ecosystem acceleration programs that drive advertiser adoption,: partner-sourced growth, activation, retention, and incremental spend.

  • Build partner enablement, certification, launch readiness, and operating review mechanisms.

What they're looking for

  • Develop reseller and partner incentive structures with clear eligibility,: measurement, controls, ROI tracking, and guardrails.
  • Create program playbooks, partner scorecards, reporting cadences, escalation paths, and governance mechanisms.
  • Monitor program performance and recommend whether to scale, refine, or sunset: specific reseller and ecosystem motions.
  • Ensure reseller and ecosystem programs reinforce user trust, platform: integrity, financial discipline, and long-term advertiser value.