The opportunity
Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and…
What you'll do
Build the OpenAI for Government Narrative and Brand: Build a distinct government narrative aligned with the OpenAI brand, centered on mission outcomes, public servants, security, and responsible deployment.
Build a Government Storytelling Engine: Create a repeatable process to source, prioritize, approve, and refresh customer stories, public use cases, metrics, and quotes for web, video, social, sales, events, and internal storytelling.
Lead Product Release Marketing: Build marketing plans for government-relevant product releases, security and compliance milestones, partnerships, projects, and other key moments.
Shape OpenAI for Government’s Presence: Define how and when OpenAI shows up at conferences, summits, think tanks, and public events relevant to government audiences, turning marquee moments into sustained relationships and pipeline, in collaboration with the internal events team.
Develop Segment and Mission Campaigns: Turn OpenAI for Government’s priority audience segments into campaigns for relevant agencies and mission sets. Develop reusable content for government and partner audiences such as white papers, executive and solution briefs, use-case playbooks, videos, and decks.
Lead Partner Marketing Campaigns: Develop and execute joint campaigns with strategic partners, align go-to-market plans, amplify shared announcements, and strengthen OpenAI for Government’s position in priority markets.
What they're looking for
- Develop and maintain government-focused demo materials: Partner with Government Solutions Engineering to maintain demos that bring priority mission workflows and product capabilities to life.
- Drive Action-Oriented Engagement: Generate qualified interest and pipeline while advancing thought leadership and community engagement. Define success metrics and use insights to improve performance.
- Lead Cross-Functional Execution: Bring together government stakeholders, OpenAI for Government, Global Affairs, Communications, Product, Legal, Policy, regional and creative teams, and agencies to move programs from brief through approval, launch, and measurement.
- Experience: 8+ years in integrated marketing, communications, brand: storytelling, public affairs, advertising agencies, or a related field, including at least 3 years in an integrated or campaign-focused role.
