The opportunity
Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, BDR Revenue Marketing — Upmarket, you will design the unified prospecting motion used across North America and EMEA.
What you'll do
Design and own the master BDR prospecting motion across North America and: EMEA, including global themes, competitive plays, industry campaigns, reactive programs, and target-account priorities.
Build scalable sequence and cadence standards that use automation, intent: signals, enrichment, and AI-assisted personalization to improve prospecting activity, engagement, and meeting conversion.
Define the fit, intent, segmentation, and data-quality criteria that: determine which accounts and contacts are prioritized for BDR outreach.
Create global competition structures, prize mechanics, leaderboards, and: performance views that motivate adoption and give BDR teams accurate, timely insights.
Establish campaign tagging and attribution standards that capture BDR: activity, pipeline, MRR, and deal-quality signals at the point of work.
Build centralized enablement resources—including dashboards, presentations,: videos, and self-service guidance—that help regional teams deploy the motion consistently.
What they're looking for
- Partner with BDR leaders and regional stakeholders to translate shared: requirements into one global standard while incorporating necessary language, compliance, and market adaptations.
- Report on adoption, prospecting activity, deals created, pipeline, MRR, and: deal quality across regions, using insights to continuously strengthen the motion.
