The opportunity
Our mission at HubSpot is to help millions of organizations grow better.
What you'll do
Lead go-to-market strategy and launch execution for Agent CLI, AI Connectors,: and other general builder products & strategic integrations in partnership with product leadership.
Define and message to HubSpot's general builder persona.
Identify and experiment with new routes to market that drive awareness and: adoption among general and AI-assisted builders.
Develop launch assets, enablement materials, campaign messaging, FAQs, and: customer-facing content to reach non-traditional builders and AI-assisted users.
Analyze market trends, competitive positioning, customer feedback, and usage: data to refine go-to-market strategy and improve adoption outcomes.
Support builder-focused events and launch moments, including quarterly: builder events and product showcases, biannual Spotlights, etc.
What they're looking for
- Develop positioning, messaging, and launch strategy for emerging builder products.
- Partner closely with Product Marketing teammates to ensure consistent: messaging across AI connectors, agents, and ecosystem experiences.
- Measure product adoption, gather customer insights, and refine messaging to: accelerate ecosystem growth and API monetization outcomes.
- Partner with Agent Builder PMM on messaging across HubSpot, Custom, and External Agents.
