Lead Product Marketing Manager, CashActive$148K–$189K
The opportunity
Wealthfront is looking for a Lead Product Marketing Manager to own our Cash (banking) products. Cash is the hub of Wealthfront’s financial ecosystem; clients love it for its instant money movement, joint account access, and the way it simplifies earning more with their cash.
What you'll do
Craft and execute strategies to evolve and strengthen the positioning of: Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product.
Partner with Wealthfront’s Product team, consumer research, engineering, and: design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
Develop positioning, audience, and distribution strategies for new and existing products
Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences
Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
Regularly lead business performance recaps and findings with executive leadership team
What they're looking for
- Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect
- + years in consumer product marketing or growth marketing, with technology and/or startup experience
- Passionate storyteller with strong communication, presentation, and writing skills
- Strategic thinker who equally values creativity and marketing effectiveness
