The opportunity
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
What you'll do
Develop GTM strategy based on joint business plans for strategic technology: partnerships in collaboration with partner leads
Own the messaging architecture for Braze's strategic technology partnerships: (e.g., cloud hyperscalers and data platforms), ensuring each partnership ladders up to our core platform narrative and customer engagement story
Translate platform integrations into clear, differentiated value propositions: with defined customer use cases and competitive angles
Work with Core Product Marketing to ensure technology partners are reflected: accurately in product launches, campaigns, and core messaging
Drive joint go-to-market and co-marketing programs with technology platform: partners, coordinating timelines and deliverables across internal teams
Drive partner launch motions end-to-end: messaging, packaging, enablement materials, and field readiness
What they're looking for
- A storyteller. You turn complex offerings and integrations into clear,: differentiated narratives that resonate with buyers and the field alike
- A builder. You're comfortable with ambiguity and energized by creating: structure, frameworks, and repeatable motions where none existed
- A collaborator. You're a sleeves-rolled-up, low-ego operator who brings: cross-functional teams along and gets things shipped without direct authority
- GTM-fluent. You understand how go-to-market strategies work with technology: platform partners and how to execute them in a fast-moving, matrixed organization
- –10+ years in product and/or partner marketing at a growing B2B technology: company, with strong product marketing (PMM) craft at the core
- A clear, practical understanding of how go-to-market strategies work with: technology platform partners, including joint GTM programs, co-marketing motions, and integration launches
- Strong PMM fundamentals: messaging frameworks, competitive positioning, narrative development, and the ability to translate complex offerings and integrations into clear, buyer-ready stories
- Experience marketing technology platform partnerships (e.g., cloud: hyperscalers, data platforms, and the broader SaaS/martech ecosystem)
