The opportunity
The Marketing Campaign Operations & Automation Manager will build and run the execution engine that helps Justworks Marketing launch coordinated campaigns across paid media, web, email, events, and customer-engagement platforms.
What you'll do
Own the operational process from campaign intake and approved brief through: build, testing, launch, monitoring, and post-campaign learning.
Establish a shared intake process, prioritized backlog, and campaign calendar: with clear requirements, dependencies, approvals, and capacity.
Build campaigns and automated workflows in marketing automation and customer-engagement platforms.
Activate audiences using the segmentation, eligibility, trigger, and: suppression rules developed with Funnel & Lifecycle Operations.
Build and maintain landing pages, forms, and digital conversion paths using: established platforms and templates.
Implement or coordinate campaign tagging, UTMs, trafficking, pixels,: conversion events, and CRM campaign records.
What they're looking for
- Coordinate execution across paid media, web, email, webinars, events, content: syndication, nurture, and customer programs.
- Ensure campaign responses connect to the correct routing, nurture, sales follow-up, or customer journey.
- Own launch quality assurance covering audiences, workflows, links, forms,: tracking, consent, suppression, routing, and follow-up.
- Monitor deliverability, workflow health, data capture, and tracking after: launch; troubleshoot issues with channel and technology teams.
