The opportunity
Justworks is building a connected go-to-market operating model across a multi-product platform with self-service, hybrid, partner, and managed-sales motions.
What you'll do
Map and improve prospect and customer journeys across products, channels, and: self-service, hybrid, partner, and managed-sales paths.
Own lead-management processes including intake, enrichment, qualification,: scoring, routing, handoffs, recycling, and re-engagement.
Partner with Marketing and other GTM teams to define how customer needs,: behaviors, and signals should inform the next action.
Translate agreed strategies into audience definitions, eligibility criteria,: scoring models, routing rules, lifecycle triggers, and suppression policies.
Define operational requirements for nurture, abandoned applications,: closed-lost re-engagement, onboarding, adoption, retention, and cross-sell programs.
Partner with Campaign Operations to implement, test, and monitor those journeys across execution platforms.
What they're looking for
- Establish clear rules for ownership, response expectations, stage: progression, contact frequency, exceptions, and handoffs between teams.
- Identify funnel leakage, stalled journeys, conflicting outreach, and gaps in: follow-up, then coordinate improvements.
- Partner with GTM Technology to address data quality, enrichment,: integrations, and event or signal requirements.
- Partner with GTM Planning & Analysis to measure conversion, journey: progression, routing accuracy, speed to lead, and handoff quality.
