The opportunity
As the first dedicated owner for brand awareness, thought leadership, and media/PR in APAC, you will have the unique opportunity to establish new ground and build our regional presence from the bottom up. We're hiring a Marketing Manager to close that gap: a generalist across…
What you'll do
Develop and execute an integrated, multi-channel APAC marketing strategy: spanning events, media/PR, and content, aligned with global brand goals and regional growth priorities.
Plan and execute APAC event presence across industry conferences,: field/partner events, and high-touch client gatherings, managing end-to-end logistics, messaging, and follow-up.
Lead the end-to-end lifecycle of our regional webinar and event programming,: collaborating with global and regional stakeholders to drive targeted attendee engagement.
Define and own APAC's media and PR strategy: establish press relationships, evaluate paid media channels, and build country-by-country distribution plans across target markets.
Produce targeted regional content—including articles, social campaigns, and: sales enablement assets—tailored to key sub-regions (South East Asia, Greater China, Indian Sub Continent, and Oceania).
Evaluate and manage external partners, including regional PR agencies, event: vendors, and media outlets, to expand our brand footprint.
What they're looking for
- Identify and test market-specific advertising and sponsorship opportunities: to build local brand awareness and support lead generation.
- Utilize marketing automation tools and CRM systems to build campaign landing: pages, manage lead flows, and measure event and channel performance.
- Monitor market trends and campaign analytics to continually refine regional: marketing tactics across events, media, and digital channels.
- Identify market-specific advertising opportunities to increase brand awareness.
