The opportunity
Title: Marketing Manager, Promo & Incentives Market: UAE & KW
What you'll do
Promotional Calendar Execution: Own the execution of the Middle East promotional calendar, translating quarterly strategy into targeted campaigns across the customer lifecycle: acquisition, activation, retention, and win-back.
Promo Strategy Development: Implement robust strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners.
CRM & Lifecycle Campaigns: Work with CRM and Tech to build and deploy in-app and lifecycle campaigns, ensuring offers reach the right customer segment at the right moment.
Quarterly Strategic Planning: Develop quarterly and annual promotional roadmaps aligned with commercial priorities, seasonal opportunities, and market dynamics.
Budget Ownership: Manage and report campaign-level budgets, tracking spend against target and flagging when a promotion's ROI or margin impact is off plan.
Customer-centric Programmes: Partner with Data Science to translate customer and performance data into promo mechanics that are genuinely relevant, not just discounted.
What they're looking for
- Performance Optimization: Own weekly reporting on in-flight campaign performance and lead post-campaign analysis to identify what worked, what didn't, and what's worth testing next.
- Promotional Analytics: Analyze price elasticity and discount depth mechanics by running structured tests to find the minimum effective discount.
- Test & Learn Agenda: Design and run local test-and-learn experiments, feeding results back into the broader promotional strategy.
- Competition Monitoring: Keep on top of competitor trends and market activity to keep our offers sharp and well-positioned.
