The opportunity
Marketing Operations is a team of marketing execution experts and systems thinkers focused on efficiency. We partner closely with Regional and Demand marketing, Growth, Martech, and creative teams to deliver scalable, high-impact campaigns across channels.
What you'll do
Own end-to-end marketing operations for in-person and online events, from: campaign intake through post-event reporting.
Partner with Field Marketing, Demand Generation, Marketing Technology, and: Sales to define operational plans, timelines, responsibilities, and success metrics.
Manage audience strategy and campaign execution, including segmentation,: registration, email, testing, launch readiness, and attendance tracking.
Monitor registration and attendance, address risks and dependencies, and: identify opportunities to improve conversion and engagement.
Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
Oversee lead scoring, classification, routing, nurture, sales notifications,: and handoff within agreed service levels.
What they're looking for
- + years of experience in marketing operations, demand generation operations,: event operations, or a related field.
- + years of proven expertise in Marketo, with a strong track record of: developing scalable programs and driving successful campaign outcomes.
- Proven track record of optimizing campaign and execution workflows within: event and webinar platforms (such as Splash and ON24).
- Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.
- Strong program-management skills, with the ability to manage timelines,: dependencies, risks, and multiple concurrent events.
- Strong analytical and problem-solving skills, including experience using: campaign data to identify issues and improve performance.
- Understanding of data quality, consent, privacy, and contact-governance practices.
- Clear written and verbal communication skills and experience working across: Marketing, Sales, and Technology teams.
