The opportunity
We’re looking for a Marketing Strategy & Operations Manager based in San Francisco or New York. This person will be the operational backbone of Marketing builds, launches, and measures campaigns, and how leads/accounts are routed, and managed.
What you'll do
Establish and maintain campaign templates, standardized QA processes, and: reusable campaign architecture in Marketo, customer.io and SFDC.
Own the Campaign object in SFDC: including campaign member status designations, naming conventions, and data hygiene standards.
Build, test, and launch campaigns end-to-end in marketing platforms and SFDC: — while continuously optimizing processes and standards for speed and quality.
Manage email deliverability, sender reputation, privacy regulations, and: opt-out requirements — with a focus on growing the EMEA marketable database.
Define MQL/MQA routing rules, making modifications as the business evolves
Debug lead and MQA routing issues, ensuring leads flow to the right reps: across all segments and regions with minimal manual intervention.
What they're looking for
- Monitor MQL/MQA volumes, conversion rates, and system health: proactively identifying and resolving issues.
- + years in marketing operations at a high-growth SaaS company, with hands-on: experience in both lead management and campaign execution.
- Deep working knowledge of marketing automation platforms (Marketo,: Customer.io) and Salesforce — you've built programs, routing rules, scoring models, and campaign architectures in these platforms.
- Strong understanding of the lead lifecycle: MQL definitions, lead routing, attribution, sales handoff, and funnel conversion mechanics.
