The opportunity
Anthropic's Claude Partner Network (CPN) Reseller track lets authorized partners sell Claude directly to end customers. These partners bring Claude into accounts that Anthropic can't reach alone, and they need marketing that helps them build a real Claude practice: campaigns…
What you'll do
Set the marketing strategy for the reseller track, including priorities,: investment choices, and quarterly and annual plans that connect partner activity to registered pipeline and reseller revenue
Define the reseller marketing playbook and co-marketing standards, and keep: them current as the program launches and expands
Represent the partner marketing perspective in program design, working with: Partnerships, Commercial Operations, and Legal on how benefits, MDF, and tier criteria will work in practice
Build joint marketing plan templates for reseller partners, including campaign calendars and success metrics
Source, select, and manage the agency partners that support reseller programs: globally, including scope, budgets, quality standards, and performance reviews, and build a regional roster that can scale as the program expands
Run partner-led campaigns with those agencies, using co-branded and localized: kits for each market, and help partners adapt them for their own buyers
What they're looking for
- Have 7+ years of marketing experience, with significant focus on partner: marketing in B2B technology environments
- Have launched or scaled a partner program from its early stages, including: tier design, benefits, and promotion criteria
- Have produced partner-led customer stories, including managing approvals and public announcement timelines
- Have experience with cloud marketplace reseller motions, such as private offers or co-sell programs
- Have localized marketing content and campaigns for multiple international markets
- Have established relationships with resellers, distributors, or systems integrators
- Have experience with partner relationship management tools and Salesforce partner data
- Understand enterprise AI use cases across industries and functions
