Principal, GTM Automation, RevOps.New$184K–$230K

Cloudflare
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The opportunity

We're hiring a Principal for GTM Automation to document processes, build the AI agents and automation, and design improvements for our Revenue organization (Sales, Marketing, Customer Success, Partner, RevOps). This is a senior individual contributor role where you will build…

What you'll do

  • Design and build agentic workflows for repetitive revenue work such as: account creation and enrichment, CRM updates, renewals, QBR prep, deal registration, account ownership, etc. Add RBAC, observability, error handling, etc. to make the systems as robust as possible.

  • Decide where AI and automation fit in the go-to-market motion, and where human judgment is still required.

  • Set the quality bar for agents in production: evals that run before every release, monitoring tied to pipeline and revenue, clear rules for sensitive data, and a tested rollback.

  • Own the architecture that connects agents to Salesforce, the data warehouse,: enrichment and intent sources, and call data, so the next workflow reuses what the last one built.

  • Build the signal layer that feeds account prioritization, routing, and: next-best-action. Product usage, intent, firmographic changes, and call transcripts all go in.

  • Review code and designs from stakeholders (analysts, Revenue Operations: partners, etc.). Where version control, tests, or code review are missing, help put them in place.

What they're looking for

  • Work with Sales, Marketing, and Customer Success leaders to find the work: worth automating, and say no to the work that isn't. Measure adoption and business impact for everything that ships. Retire tools that the organization isn’t using.
  • Track new models, agent frameworks, and vendor tools, and decide what's worth adopting.
  • Document each system and who owns it, so it keeps running when you move on to the next one.
  • + years in software engineering, data engineering, GTM automation, or revenue: systems, with several years owning systems from design through production support at staff level or above.