The opportunity
Iterable is the AI customer engagement platform, built for enterprise scale, loved by teams, and trusted by global brands like Redfin, SeatGeek, Priceline, Calm, and Box. Our platform empowers organizations to activate customer data from any source, design seamless cross-channel…
What you'll do
Define and evolve Iterable's overarching AI point of view, which is the: connective story that links individual capabilities into a coherent AI story and why we win there.
Translate deep technical understanding of how our AI actually works (models,: agentic workflows, data/orchestration architecture) into customer value that resonates with both practitioners and executives.
Craft bold, narrative-driven messaging and positioning that connects AI and: orchestration innovation to tangible customer value.
Write the Tier 1 launch messaging for flagship AI releases, setting the story: every other asset needs to ladder back to.
Review and give direction on launch content and campaigns across the team,: ensuring every asset ladders back to the launch narrative rather than drifting into its own
Conduct ongoing research into AI market trends, competitive positioning, and: customer needs to sharpen and stress-test Iterable's AI point of view
What they're looking for
- Partner with product management to ensure the AI narrative reflects real: market shifts and informs roadmap decisions
- Drive customer adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement
- Partner with customer marketing and CS on reference stories and case studies: that prove out the AI narrative with real customers
- –10+ years in product marketing at a B2B SaaS company, including ownership of: Tier 1 bundled product releases. Prior martech experience is a plus.
