The opportunity
At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that drive awareness and engagement for Scale’s offerings amongst our core audiences.
What you'll do
Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals
Create marketing assets, including slide decks, videos, blog posts, and: one-pagers, that effectively communicate our value propositions to vertical leaders and support our sales team’s pursuits
Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings.
Drive cross-functional marketing programs around target verticals, in: conjunction with product, engineering, sales, and growth marketing to create a cohesive customer experience and contribute to pipeline targets
Collaborate with field marketing and events teams to develop: vertical-specific event strategies, content, and experiences that drive engagement within customer and target accounts
Drive customer marketing efforts, creating both strategy and tactics to: maximize the value Scale and customers get from our shared success, including case studies, testimonials, visual assets and event participation
What they're looking for
- Design and run Scale’s Customer Advisory Board (CAB) program: including virtual sessions and an annual in-person summit — to engage senior enterprise executives with programming that is genuinely engaging and additive
- + years of experience in product marketing in B2B enterprise environments,: with a preference for experience in at least one vertical sales-led growth motion or a customer marketing focus
- An understanding of AI/ML technology and/or intuition for how to build: content for executive buyers, IT, and business users.
- Excellent written and verbal communication, problem-solving, storytelling, and analysis skills
