The opportunity
There are close to a billion knowledge workers in the world, and only a small fraction of them have discovered what it feels like to work alongside AI that actually raises their game. Most people who could benefit from an AI collaborator haven't tried one yet, or tried once and didn't see what was possible.
What you'll do
Define the story that gets millions of people to change how they work. Own: and evolve the positioning and messaging house for Chat, Cowork, and Claude's core knowledge-work products, so every deck, campaign, and piece of content makes the same compelling case for what's possible.
Give sellers the conviction to close. Build and maintain the sales enablement: assets — pitch decks, battlecards, objection handling — that turn a good product into deals won, arming GTM to sell with confidence rather than guesswork.
Equip buyers to make the call with confidence. Own the proof points,: comparisons, and narratives that help economic buyers and champions justify the purchase and adoption decision internally, not just the end users who'll use the product day to day.
Make sure the message lands with the right person, in their language. Develop: ICP and persona frameworks that translate a broad, varied base of knowledge workers and buyers into insights sharp enough to drive messaging and campaigns that actually resonate.
Make our inspiring story come to life. Own the website and product page: messaging that's often someone's very first encounter with what Claude can do for their work — the moment that decides whether they lean in or bounce.
Turn scattered wins into a playbook others can run. Build libraries of top: use cases by product and by function or persona, so the best examples of AI-augmented work aren't one-off stories, they're patterns anyone can copy.
What they're looking for
- Keep every team telling the same story, well. Partner closely with GTM,: Marketing, and Partners so they're never working from stale or inconsistent materials.
- "Claudify" our own foundations. Build AI-native systems, using Claude and: beyond-chat workflows like Skills and automations, that keep positioning, messaging, personas, and enablement current and instantly trustworthy — proof, in how you work, of the same transformation you're asking millions of others to make.
- Contribute to how we present plans, pricing, and analyst relations materials: for the core knowledge-work portfolio as they intersect with your positioning and messaging work
