The opportunity
Datadog is seeking a Regional Marketing Content Manager, LATAM to accelerate our brand presence and business growth in the LATAM countries, such as Brazil, Mexico, Chile, Colombia, Argentina, and others.
What you'll do
Develop and execute content strategies tailored to LATAM markets including: campaigns, ABM programs, product launches, customer stories, events, and PR initiatives
Create and adapt localized storytelling and messaging based on global marketing assets
Manage high-quality content creation in collaboration with global teams and: external partners (translation vendors, writers, creative agencies, etc.)
Manage content publishing across multiple channels: website, social media, blogs, email, and event materials
Provide market insights and feedback to global teams to inform global marketing strategies and initiatives
Ensure brand consistency across tone, voice, and messaging in all LATAM marketing assets
What they're looking for
- Oversee localization projects including planning, timelines, quality, and cost management
- Measure and optimize content performance, including lead generation, engagement, and ROI
- Native-level fluency in Portuguese and professional fluency in English and Spanish.
- Keen interest in and practical experience using AI-powered content creation: tools (such as generative AI platforms for writing, editing, ideation, or multimedia content), with the ability to apply these tools to improve quality, efficiency, and creativity in role-relevant work.
