The opportunity
Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.
What you'll do
Lead audience acquisition strategy and execution for major activations: including Pioneer, Fin Labs, industry events and product launches.
Translate event strategy into clear audience plans, campaign journeys,: segmentation logic, and channel tactics.
Build and run multichannel journeys plans across email, paid, web,: in-product, community and sales-assisted touchpoints to build and engage audiences.
Build personalized follow-up programs that extend event and campaign: engagement into measurable new business impact.
Identify post-engagement opportunities and operationalize journeys that move: prospects and customers to the next best action.
Partner with Sales, Demand Generation and GTM Analytics to surface high-value: marketing signals, route priority audiences, and improve event-to-pipeline conversion.
What they're looking for
- Own the operational backbone behind campaign delivery, including audience: management, segmentation, journeys, and exclusions across systems like Marketo, Intercom, and Luma.
- Manage and improve campaign operations, including building repeatable AI workflows that scale output.
- Evolve campaign sophistication and effectiveness through data-backed improvements.
- Deliver audience insights that inform and evolve the broader audience strategy.
