The opportunity
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
What you'll do
Lead on content planning for global brand programs and cross-vertical: initiatives, defining a calendar of integrated content plans that meet business, marketing and brand goals
Develop and implement content production and distribution strategies to: maximize reach and engagement across relevant channels and target audiences.
Collaborate closely with local and global teams, including country marketing: managers, content marketing, designers, product marketing managers, commercial teams, sales, and agencies, to produce compelling and relevant content and marketing materials.
Collaborate closely with the Team Lead to build our global content strategy and engine.
Develop detailed project plans that outline resources, timelines, and: milestones. Prioritize tasks, manage timelines, and keep various projects on track to meet deadlines.
Manage both in-house and external writing resources, ensuring adherence to: product standards and brand consistency while upholding quality and voice.
What they're looking for
- Write copy as required for both short-form and long-form formats (e.g.,: blogs, reports, events, ad copy, landing pages, scripts).
- Brief, review and manage video content.
- Identify and develop ongoing content programs: series, franchises, recurring formats — that build audience habit and brand recognition over time.
- Schedule, edit, proofread, publish, and optimize content for various: platforms to ensure quality, clarity, consistency, and discoverability (SEO, GEO, AEO).
