The opportunity
Justworks is rethinking how we drive growth across the entire prospect and customer journey. Our goal is to build an intelligent, AI-powered growth engine that helps us identify and engage prospective customers, convert demand more effectively, and support customers as their businesses grow.
What you'll do
Lead the evolution of demand operations, including enrichment, qualification,: scoring, routing, segmentation, nurture, and re-engagement.
Design intelligent journeys across acquisition, digital shopping,: sales-assisted conversion, onboarding, adoption, retention, and expansion.
Translate business strategies and customer signals into decisioning logic,: triggers, personalized engagement, and next-best actions.
Identify gaps, friction, and inefficiencies across the prospect and customer: journey and develop scalable solutions to address them.
Partner with business owners to ensure intelligent engagement connects to: clear commercial and customer outcomes.
Serve as the accountable functional leader for Marketing Operations within: the matrixed GTM Effectiveness organization, ensuring coherent strategy, prioritization, capability development, and delivery across the resources supporting Marketing.
What they're looking for
- Oversee reliable campaign activation across paid media, web, email, events,: nurture, and customer engagement programs.
- Build reusable workflows, templates, and automation that reduce the time and: manual effort required to launch and manage campaigns.
- Ensure effective audience management, campaign tracking, data capture,: quality assurance, consent, and downstream follow-up.
- Own Marketing's end-to-end functional architecture within the broader GTM: architecture, connecting customer data, audience intelligence, activation platforms, lifecycle orchestration, campaign execution, and measurement.
