The opportunity
Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom.
What you'll do
You'll close the gap between what Coinbase promises and what customers: experience by helping the brand shape and impact every surface, from GTM to product to CX. This role sits at the center of Integrated Marketing and owns how the brand travels beyond campaigns into the way we build, launch, and show up across the company.
Author creative GTM strategies for product and partner initiatives, working: closely with our Product Marketing and Partnership teams, and help shape the output from these briefs
Work with product marketers and partnership marketers to drive strategy: upstream into the products we deliver and the partnerships we build and our role within them
Experience setting brand and product strategy either internally at companies or at agencies
Experience in shaping go to market strategy
Experience in delivering a brand across an organization, not just inside the marketing org
What they're looking for
- Strong persuasive writing skills, comfortable in partnering with Insights to: shape and design research and apply it to the problems you’re solving
- Utilizes generative AI responsibly, maintaining human oversight to deliver: business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
- Demonstrates the ability to responsibly use generative AI tools and copilots: (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality.
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.