The opportunity
The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world.
What you'll do
Owning the B2B paid and emerging-channel demand strategy across paid search,: paid social, display and retargeting, content syndication, third-party demand media partnerships, sponsorships, review platforms, and selected emerging channels.
Translating pipeline goals into audience and channel strategies, including: ICP and segment priorities, buying groups, intent signals, channel roles, forecast assumptions, budget recommendations, campaign architecture, and a rolling experimentation roadmap.
Partnering closely with Performance Marketing to define B2B audience,: campaign, offer, creative, landing-page, conversion, and measurement requirements, while Performance Marketing owns media activation, platform operations, optimization, and day-to-day execution.
Building the strategy and partner portfolio for content syndication and: third-party demand media, including partner selection, audience and content fit, lead-validation standards, commercial terms, follow-up paths, and pipeline measurement.
Designing full-funnel tests with Performance Marketing, RevOps, and Analytics: that connect media exposure and engagement to qualified leads, meetings, opportunities, pipeline, and revenue—not platform metrics alone.
Owning B2B channel-mix and budget recommendations in partnership with: Finance, Performance Marketing, and Marketing leadership, using downstream performance to determine where investment should shift.
What they're looking for
- Identifying and validating new demand channels through structured pilots with: clear hypotheses, guardrails, success thresholds, and scale-or-stop decisions.
- Developing clear performance narratives and recommendations for leaders and: cross-functional partners, including what’s working, what isn’t, and what should change next.
- + years of experience across B2B performance marketing, paid acquisition,: demand generation, or growth, ideally supporting enterprise and multi-segment audiences.
- Deep expertise in B2B audience strategy, paid search, and paid social, with: practical experience across content syndication, third-party demand media partnerships, audience platforms, conversion tracking, and vendor management.
