The opportunity
Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades.
What you'll do
Own our social content strategy: Define the voice, tone, and creative point of view for Robinhood’s brand across X, TikTok, Instagram, YouTube, and Reddit — ensuring every post feels distinctly Robinhood and resonates with a Millennial and Gen Z audience.
Lead social-first brand campaigns: Partner with Brand, Creative, and Product to conceive and execute social-native campaigns and always-on content that make Robinhood’s mission tangible and culturally relevant.
Spearhead social activations: Ideate and execute high-impact brand activations — cultural moments, platform-native stunts, creator collabs, live events, and surprise-and-delight drops — designed to build buzz and deepen affinity with Millennial and Gen Z audiences.
Speak fluently to Millennial and Gen Z audiences: Bring a deep, authentic understanding of Millennial and Gen Z culture, humor, platform behavior, and finance-adjacent trends (FinTok, FinTwit, money influencers) to keep Robinhood’s content native and credible.
Stay ahead of culture: Constantly track platform algorithm shifts, emerging formats, meme culture, and rising creators to keep Robinhood’s brand presence cutting-edge, timely, and relevant.
Translate insights into strategy: Use social listening and performance data to understand what resonates with our audience, and turn those insights into sharper creative and content decisions.
What they're looking for
- Champion brand and compliance judgment: Act as a critical line of defense to ensure all brand and activation content adheres to Robinhood’s Content Standards and financial regulations, ensuring information is always fair, balanced, and truthful.
