The opportunity
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation.
What they're looking for
- + years experience in lifecycle, email, CRM, or growth marketing at a B2B: SaaS technology company, preferably targeting enterprise IT buyer and software developer customer personas
- Strong experience building and optimizing nurture programs, automated: journeys, and lifecycle campaigns that support prospect education, engagement, and funnel progression
- Expertise in Marketo for marketing automation, both in audience segmentation: (smartlists) and in the use of email templates, Marketo modules, and dynamic content
- Experience using campaign and funnel performance data to identify: opportunities, make recommendations, and improve results.