Team Lead, Display and Video MarketingNew$130K

HelloFresh
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The opportunity

As Team Lead of Display & Video Marketing, you will take ownership of a critical execution function within the Display & Video Marketing team within the HelloFresh Group’s US portfolio of brands (HelloFresh, Factor, Green Chef, EveryPlate). You will also lead a small team of…

What you'll do

  • Lead and develop a team of Display & Video specialists, providing regular: 1:1s, clear performance feedback, and visible growth opportunities.

  • Own the setup, management, and day-to-day optimization of Display & Video: campaigns across YouTube, Google Demand Gen, and additional non-Google programmatic channels (Amazon DSP, AppLovin, The Trade Desk, etc.), ensuring KPIs are met and budgets are paced efficiently across markets.

  • Drive a structured testing agenda: running A/B tests and audience segmentation experiments across CPAs, ROAS, and retention metrics, and translating results into repeatable playbooks.

  • Partner cross-functionally with CRO, Creative, Brand, and Product teams to: ensure a seamless user journey from click to first subscription.

  • Work closely with the Tracking and Creative Teams to launch new partners.

  • Coordinate aligned messaging across ad creative alongside the Brand and: Creative production teams, leading a continuous feedback loop of testing and learning, collaborating closely with the Brand team and relevant Performance Marketing channels.

What they're looking for

  • Collaborate with the Marketing Analytics and AdTech teams to support the: integration of display & video marketing data into Marketing Mix Modelling (MMM) and other core measurement frameworks.
  • Identify and close technical or setup gaps that impede channel efficiency,: partnering with Product and Tech stakeholders where needed.
  • Maintain team documentation, reporting dashboards, and marketing calendars to: ensure the Display & Video Marketing team operates efficiently and at scale.
  • –7 years of professional experience in digital marketing, with at least 2–3: years focused on display and/or video-based acquisition media