The opportunity
As the UKI Value & Promotional Strategy Manager you will translate central initiatives and promotions into high impact UKI campaigns. You will have end-to-end ownership of the UKI promotional calendar along with defining the value strategy for both customer and merchants,…
What you'll do
End to end ownership of UKI local promotions and merchant offers. Partnering: with central functions to identify market needs and partner requirements and defining the “where” and “how” to play, building and implementing a strategy to support these needs
Owning the team’s reporting cycle, delivering weekly and monthly performance: analysis and campaigns. Identify emerging trends and data-driven optimisation areas to foster a culture of continuous improvement.
Champion the voice of customers and partners in the promotional space,: working closely with the commercial, finance, value & promotions and partner facing teams to stay up to date with partner needs and perspectives.
Partner with Insights and Data Science teams to develop a strong sense of: Customer needs and key Qs and research that needs deploying.
Partner with central teams to adapt global strategies for the UKI market,: ensuring regional priorities and merchant needs are embedded into business plans
Define and implement promo strategies to deliver on objectives and KPIs,: ensuring best in class execution. Lead on trade offs and requests based on importance, urgency and impact.
What they're looking for
- Align promotional plans between different central and local marketing teams: to ensure we have the right technical, reporting and targeting foundations in place for the plan.
- Instrumental in defining the UKI customer and merchant promotional strategy.: Driving high-value discount, vouchering, and offer initiatives that maximise local engagement, ROI, and partner growth.
- Pitch and sell strategic promotional programmes to key commercial: stakeholders to secure buy-in and maximum partner engagement.
- Keep on top of competitor trends and activity to refine strategies in the regional market.
