The opportunity
OpenAI’s LATAM Marketing team helps people understand how AI can benefit their lives and put that value into practice. We connect global product innovation with local consumer needs, culture and behavior across Brazil and Spanish-speaking Latin America, contributing to OpenAI’s…
What you'll do
Build consumer strategies from research, market signals and local cultural: insight, identifying the audience, unmet need and behavior each program should influence.
Translate product features, AI capabilities and real product behavior into: clear consumer use cases, messaging and brand storytelling, with accurate expectations about capabilities and limitations.
Lead integrated campaigns from brief to launch and learning, giving paid,: owned, earned, social, creators, partnerships and experiences distinct, complementary roles.
Adapt global launches and campaigns to local needs while protecting the core: brand strategy; create locally originated ideas when the opportunity calls for them.
Connect cultural relevance with practical product utility, helping both: existing users and new audiences move from discovery to trial, broader usage and repeat engagement.
Partner with creator, social and partnership teams to sustain product: education between major launches and turn cultural moments into a consistent marketing presence.
What they're looking for
- Partner with Product, Product Marketing, Growth, Brand, Creative, Production,: Comms, Data and Regional teams to align priorities, messaging, channel plans and launch readiness, including when timelines change quickly.
- Define success and learning plans before launch, using relevant brand and: behavioral metrics and experimentation where feasible.
- Manage campaign resources, agencies, budgets and production dependencies: within agreed authority; make clear trade-offs and build forward plans that account for creative lead times and local market conditions.
- + years of technology marketing experience across Brazil and Spanish-speaking: LATAM, with a proven record of leading integrated B2C programs and hands-on experience marketing AI products.
