The opportunity
Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to…
What you'll do
Lead the strategy and deployment of high-impact brand media across digital: (CTV, programmatic video, paid social) and high-visibility offline channels (linear TV, OOH, cinema, local sponsorships) to build market-wide familiarity.
Partner on full-funnel media strategy alongside the Growth team ensuring: brand media flights create a high-intent audience pipeline that performance marketing can efficiently retarget and convert into active riders.
Manage and track strategic allocation of brand media budget balancing: upper-funnel brand health goals with lower-funnel acquisition needs to maximize overall marketing efficiency.
Guide agency partners in developing media plans that build brand awareness: and trust while maintaining the agility precise targeting and frequency caps required for performance-adjacent scaling.
Collaborate with growth and data teams to build unified audience segmentation: strategies using first-party data and brand lift insights to feed growth marketing lookalike models.
Work cross-functionally to map how upper-funnel brand investments directly: impact downstream growth metrics, including foundational MMM (Mixed media modeling).
What they're looking for
- + years of experience managing large-scale paid media campaigns with a proven: track record of successfully running brand-building initiatives that directly accelerate growth marketing velocity.
- Direct experience working hand-in-hand with growth performance or lifecycle: marketing teams to pass audiences seamlessly through the consumer journey from awareness to first ride.
- Deep operational knowledge of both brand-heavy mediums (Out-of-Home,: linear/connected TV, audio) and highly targeted digital platforms (Meta, YouTube, TikTok, programmatic DSPs).
- Proven success managing top-tier media planning and buying agencies with the: ability to ruthlessly prioritize deliverables negotiate inventory and maintain strict creative standards.
