The opportunity
ShipMonk isn't just a 3PL — we're the tech-powered growth partner for ecommerce brands, running 12+ owned fulfillment centers across the US, Canada, the UK, and Europe so our merchants can stress less and grow more.
What you'll do
Own the performance marketing strategy. Plan and execute across SEM, SEO, paid social, display, TV, and audio.
Build full-funnel acquisition campaigns. Establish evergreen programs while: constantly testing new audiences, creative, CTAs, channels, and formats.
Drive retention and lifecycle marketing. Design programs that maximize: engagement, loyalty, and lifetime value, and then iterate based on results.
Optimize relentlessly. Run a disciplined test-and-learn practice across: channels to maximize ROI at every funnel stage.
Own the numbers. Track performance in Google Analytics and GTM, build: integrated multi-touch attribution reporting, and translate campaign metrics into insights our business can act on.
Manage the budget. Allocate spend for maximum return against revenue targets, and forecast with confidence.
What they're looking for
- Know our audiences. Define and maintain persona and segment definitions,: using paid media insights to sharpen targeting across the marketing team.
- Partner across the business. Align with Product Marketing, Content, Creative,: Brand Marketing, Sales, and our customer organization to drive growth together.
- + years in performance marketing with a proven record of driving growth and: ROI across B2C and B2B, including budgets of $1M+.
- Deep analytics chops. You synthesize data into action with expertise in: Google Ads, Google Analytics, Google Tag Manager, and CRM platforms like Salesforce or HubSpot. Excel/Google Sheets expert.
