The opportunity
We are seeking a Marketer who will develop and execute HubSpot's Field Marketing strategy in Japan through high-impact in-person and virtual events that drive pipeline growth and customer engagement, in particular targeting the Small Business and Mid-Market segments. This role…
What you'll do
Develop and execute in-person and virtual event strategy for Japan, including: trade shows, prospect roundtables, third party events, and group demos, to drive sales pipeline, revenue, and brand awareness targeting Small Business and Mid Market segments
Own the end-to-end process for field marketing events, including content: creation, speaker coordination, logistics management, and vendor relationships
Serve as the primary marketing contact for Japan BDR, Sales and Customer: Success Teams on event-related initiatives, managing event invitations, attendance coordination, and ensuring active participation in field marketing programs
Collaborate closely with Revenue Marketing and Integrated Marketing: colleagues to share local market insights and ensure effective execution of integrated campaigns
Track and analyze performance on deals, pipeline, and MRR generated through: field marketing initiatives, identifying opportunities for continuous improvement
Native Japanese speaker with business-level English proficiency and excellent: communication skills in both languages
What they're looking for
- ~5 years of B2B marketing experience with proven track record in hands-on: event execution and field marketing, ideally within SaaS environments, with demonstrated ability to set event strategy and prioritize initiatives based on business impact
- Strong relationship-building skills with BDR and Sales Teams, with: demonstrated ability to work collaboratively in cross-functional environments
- Exceptional project management and logistics coordination abilities for: managing multiple simultaneous events with strong attention to detail
- Hands-on experience with event logistics including venue sourcing, vendor: negotiations, catering coordination, and on-site event management
