The opportunity
The Marketing Operations team drives excellence across the shared infrastructure that the marketing and sales development teams depend on: lead routing and lead management, prospect data, campaign production, marketing systems, and sales development systems. The infrastructure…
What you'll do
Drive excellence in the operations and systems that support inbound and: outbound sales, digital marketing channels, and in-person events
Partner with Demand Generation Systems to build, buy, improve, and support: the technology for digital marketing campaigns, in-person events, and sales development
Ensure that we accurately route and progress leads to match sales coverage: decisions, demand marketing strategies, and agreed upon timelines
Ensure that we generate and maintain sufficient account coverage and quality: of sales contacts and marketing database subscribers for sales and marketing outreach
Ensure that we produce digital marketing campaigns with velocity and at the highest quality
Serve as the senior marketing operations voice in cross-functional: workstreams with Sales Development, Sales Operations, Revenue, and Regional Marketing teams
What they're looking for
- + years of experience in B2B marketing or revenue operations and working: directly on an enterprise marketing technology stack (Marketing Automation Platform, CRM, sales engagement, company and contact data, etc.)
- + years of direct people management experience, including managing managers: and building teams of 10+ people; experience managing distributed and global teams
- + years of working in a global B2B company with hundreds of marketers and sales development representatives
- Demonstrated ability to design and scale operations organizations, including: structuring teams and managing through ambiguity
- Experience leading programs across multiple functional areas simultaneously
- Track record of driving measurable improvements in B2B marketing operations
- Strong cross-functional influence and ability to drive alignment at senior: levels across Sales Development, Sales Operations, Revenue, and Regional Marketing
- Strong analytical skills, including the ability to use data to diagnose: operational problems, set targets, and evaluate program outcomes
